Concept Illustration
Working in collaboration with the interiors and marketing teams, a suitably interesting and dynamic illustrative artwork was required that would be graphically descriptive of the concept behind the interior design, but in the abstract only, with no representation of the interior elements or the actual design.
Approach:
The interiors concept was centralised around a series of rotating elements each serving to create bespoke, personalised moments for individual guests. The illustration therefore, even when static had a feeling of dynamism and movement to represent this central idea.
Delivered:
Concept & strategy
Illustration
Digital artwork suite
Credit:
Mock ups - Reuben Strom, Pixeden, Akoya
Interior design - AD Associates & IHG Group
Illustration animation - AD Associates